Mears Transportaion Group

CLIENT:
Mears Transportation Group.
Orlando’s Largest Transportation Company

PROBLEM:
The account was up for review and was looking for a new, fresh approach to their advertising and marketing.

ACTION:
A New advertising campaign was developed along with marketing recommendations and Media relations support.

• Develop and execute marketing and communications campaigns.
• Conduct and analyze competitors marketing plan to positioning and stay ahead of their external marketing and advertising efforts.
• Create and develop advertising campaign, magazine advertisements, collateral brochures tools, Marketing handouts, fact sheets, Media Kits.
• Develop and execute Media Relations campaign.
• Manage advertising services resources and third party service providers e.g., designers, writers, service suppliers.
• Develop Trade Show design and support.
• Develop media contacts and national media buys.

END RESULTS:
Positive result advertising and in the market.